Save Blue Mountain Birch Cove Lakes

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Canoeists on Susies Lake, one of several Birch Cove Lakes put in danger by facilitator’s report. Photo by Irwin Barrett. Used with permission.

Here is my open letter to Mayor Mike Savage and Halifax councillors.

Dear Mayor Savage and Councillors,

From the moment I took my first hike in the Blue Mountain Birch Cove Lakes wilderness area, I was amazed by the beauty of the landscape. With all the lakes, trees, streams, and rock outcroppings providing stunning views, it was pure Canadiana in all its splendour.

I fear with the recent facilitator’s report that some councillors will forget about the promise that was made by council to create an urban wilderness park in conjunction with the province. I also fear that Council is not fully aware of the tremendous opportunity that will be lost. The Blue Mountain Birch Cove Lakes Regional Park is an opportunity to create a mini-Kejimkujik within our city limits.

It would be a tremendous recreational destination that would be accessible to all in Halifax because one could get to it on a city bus. Once there, one could enjoy a quick paddle or rent a canoe. There is a portage route around the lakes that provides the quintessential Canadian experience right in our backyard. We need to preserve this and promote it, not allow more urban sprawl.

No decision to set land aside for parkland is ever regretted. Point Pleasant Park, Shubie Park, Hemlock Ravine, and Fleming Park are just a few of the cherished parks we have in our city.

The recent facilitator’s report failed to achieve its stated objective or even meet the stated terms of reference. Please reject it and do not enter into any secondary planning with the landowners. Instead, I urge Council to purchase these lands and make this park a reality. If you do, it will be your finest accomplishment and a legacy for which future generations will thank you.

Sincerely,

Ryan Van Horne

NOTE: If you would like to learn more about this issue, please go to this link on the city’s webpage and read the facilitator’s report. If you would like to make your own comment, you can e-mail directly to clerks@halifax.ca or use this link provided by CPAWS, the Canadian Parks and Wilderness Society.

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Branding Halifax: not exactly as advertised

Halifax Mayor Mike Savage is inviting citizens of Halifax Regional Municipality to define our city. It’s very kind of him to attempt to engage citizens, but I fear the focus on words – not actions – might prevent us from achieving the stated goal: branding Halifax.

With the help of a marketing company, there is a social media campaign that is prompting people to put on their thinking tuques and come up with a new slogan for the city. In many respects though, it’s like asking Rumpelstiltskin to turn straw into gold instead of loading up your rucksack and heading for the hills to pan for gold.

Attempting to conjure up a brand through a clever marketing campaign might generate buzz, but I doubt it will lead to a true, lasting brand. You forge a brand by consistently acting a certain way over time.

With apologies to Dr. Seuss, a brand is sort of like Christmas.

“It comes without packages, boxes or bags!”

“Maybe branding doesn’t come from a store.”

“Maybe branding … perhaps … means a little bit more!”

A public relations firm can help promote a brand, but in HRM’s case, defining it is up to the government and the citizenry. The government can shape a brand by the way it governs and citizens can do so by the way we live.

If you want to define Halifax, don’t focus on the witty bon mots and pithy slogans – especially if they are hollow words.

If you must have a slogan, make them hallowed words and act accordingly: smartly, openly, honestly and consistently.