One of things I’ve never enjoyed doing as an employee was promoting myself; and because I didn’t enjoy doing it, I was never very good at it.
Now that I am in business for myself, I have no choice. Some say nothing concentrates the mind like a deadline, but making the mortgage payment and feeding six kids sure does. Trust me, I’ve faced both challenges.
As much as I enjoy the freedom of being my own boss, I have had to learn to continuously promote myself to generate cash flow. This blog is part of that and I’m always looking for opportunities to get my name out there, sometimes for free, and sometimes for a fee; it’s just something that I have to do now.
As Henry Ford once told his dealers, the secret to success is thus:
Early to bed, early to rise, work like hell and advertise.
That quote has since been attributed to Ted Turner and Peter J. Laurence, and some internet sites will tell you they coined the phrase. However, as a wise man named Abraham Lincoln once said:
The trouble with quotes on the internet is you never know if they are genuine.
How can we be sure, then, that Ford coined the phrase in the first place? Well, a reference to a printed source always helps. See here.
Regardless of who said it, though, it’s good advice.